Marketing Proposals
There’s a trick to writing a winning business proposal. Marketing communications consultant Susan Brierly established her tried-and-true technique while in graduate school, based on a template introduced by her professor mentor who spent his days as a successful brand manager for a Fortune 500 company.
A strong marketing pitch addresses the “What’s in it for me?” question within a succinct executive-summary format. It’s imperative to include only pertinent, client-focused information, rather than “everything but the kitchen sink.”
While some writers turn out 50-page proposals, Susan knows that time-starved decision makers prefer to review a tightly written 15- or 20-page document that addresses their immediate concerns and offers relevant, attainable, measurable solutions.
"Susan's marketing and presentation-writing abilities are superb. In fact, over the last 15 years that we've engaged her services, we have never lost a bid. That is nothing short of amazing. Even when she is booked solid and we call her with a tight deadline, Susan always finds time to deliver a flawless presentation document."
W. Kensi
Owner/Principal
Elite Airline Services
Dallas, TX