Web Content
Although everyone knows that Web content should be prepared using a more succinct style than print copy, not everyone has the skill to pull it off effectively.
Since 2004, marketing communications consultant Susan Brierly continues to develop online messaging for Wyeth Consumer Healthcare’s internal marketing sites as well as Avis Budget Group’s key sites, avis.com and budget.com. While these assignments have become long-term engagements, Susan also writes for organizations that require brand new sites or monthly site updates.
In the final analysis, the tone and content of any site should be determined by the needs of its target and fringe audiences, as well as the short- and long-term business objectives of the client. As any savvy marketer will attest, “less is more.”
Susan is available to facilitate a half-day, on-site training workshop that focuses on Web Content Optimization.
"Susan has been consulting with the Avis Budget Group for five years, and she and I work closely. She always considers the big picture of customer service and satisfaction as well as the details of concise, clear communication — very important when writing for the Internet. An independent consumer satisfaction survey concludes that our site’s writing style contributes to making budget.com the best car rental Web site for overall customer service and ease of reservation, and that is directly attributable to Susan’s efforts."
K. Kiritsis
Director, Online Marketing
Avis Budget Group
Parsippany, NJ